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Meet Us.

As a collective, PinPoint is a team of approachable experts connected by our passion to make a difference in people’s lives. Our curated group of honest and hardworking individuals become an extension of your team. We’ll explore with you. We’ll learn with you. And because of that, we’ll expand our collective knowledge with you. Together, we are PinPoint Collective.

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Faith Hurley

Co-Founder | Strategy

My unquenchable curiosity to study human behavior began during my career as an actor. Even as a young child, it wasn’t the idea of being “famous” that inspired me, but rather the drive to connect with people through creating authentic moments they could instinctively relate to and more importantly – feel. My education and years of experience within the design thinking industry taught me an innate ability to ‘walk in someone else’s shoes’ to discover the human behind every user. Today, I use these skills to uncover the complex needs in order to guide others through the art of empathy and storytelling to an authentic solution.

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Stacy Callighan

Co-Founder | Design

My passion for design began at age 7 when I decided to become an architect. Nearly 15 years later, while obtaining my MArch at Harvard’s Graduate School of Design, I learned the ‘why’ behind my drive – to make a difference in people’s lives through the experiences I could create. Today, my work lies at the intersection of architecture, ethnography and business strategy. As a designer, I believe it is my responsibility to extend human potential and promote social change. As part of the collective, I leverage human-centered research to design experiences that disrupt the way we think and make an impact in the world.

The Collective

We spent years curating a team of the most talented, innovative & enjoyable creatives to be around. Why? Because our clients deserve only the best without the hassle of finding them! Let us introduce you to who you’ve always been looking for!

Emily Fairchild

Specialties
Layout & Print Design
Branding Design

Make Repeat

Specialties
Website Development
UI/UX Design
App/Webapp Development

Kelly Parra

Specialties
Interior Design
UI/UX Design

Evan Benner

Specialties
Copywriting
Brand Voice

Anna Kate Roche

Specialties
Copywriting
Social Media Marketing
Experiential Marketing & Activations

Aaron Gadiel

Specialties
Experiential Marketing & Activations
Pop-Up Programming

Amish Desai

Specialties
UI/UX Design
Workshopping

Krissy Vanderwarker

Specialties
Storytelling
Brand Strategy
Packaging Design
Naming

Ashley Mendelsohn

Specialties
Spatial Planning & Wayfinding
Storytelling & Content Development

MK Andersen

Specialties
Social Media Marketing
Brand Voice

The Banditry

Specialties
Animation
Illustration & Design
Copywriting

Kristen Schotke

Specialties
Technical Project Management
User Experience Assessment
User Testing

Other Things

Specialties
Branding Design
Website Development
Animation

Max Myers

Specialties
Web Development

Carly Owen

Specialties
Brand Design
Presentation Design
Content Marketing

Yeesan Loh

Specialties
Creative/Art Direction
Art & Illustration

CJ Walstrom

Specialties
Social Media Marketing
Content Marketing
Digital & Partnerships

Our Values.

As designers, we made a conscious choice to impact the people who come in contact with our work. The effect of what we put into the fabric of society is always a key consideration of what we create.
Responsibility for the work.

We are responsible for what we put into the world. When we ignorantly produce work that harms others because we didn’t consider the full ramifications, we are guilty. The work we bring into the world is our legacy.

Know our audience.The more we can reflect the audience we design for, the more thoroughly we can solve the problems they have. We come from different points of view, different backgrounds, and different sets of experiences.
Beyond the middle.For years, people who weren’t in the majority were marginalized. By subtracting their needs and opinions, we were making a decision they weren’t worth solving for. They are human beings and we owe everyone our best work.
Impact over form.We fear the consequences of our work more than we love the cleverness of our idea. For that reason, we judge the value of our work on its impact first, aesthetics second.
More than doers.When we are hired to design something, we are hired to be trusted partners. Our job is not just to produce, but to evaluate the impact. We believe asking “why” is a design skill as valuable as the design is itself.
Open to criticism.We encourage criticism in order to create a better future. We believe criticism should be inquired and welcomed at every step of the process and it’s our responsibility to ask for it.

What's with all the shoes?

Our business is about meeting you where you are, taking a walk in your user’s shoes, and proactively seeking valuable insights direct from the source in pursuit of real change in the world. Where we stand influences how we behave, so when our boots hit the ground, they do it on your soil with your user’s needs at the forefront of our mission. These feet are a reminder of that perspective & the purpose with which PinPoint operates.

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A Foundational Insight and/or Worksession pin(s) is needed to launch Design pin(s).

Learn more about Pay Per Pin and Partnerships in Our Pricing.

The more Foundational pins completed, the more comprehensive your brand, product, digital or physical design becomes.

Learn more about Pay Per Pin and Partnerships in Our Pricing.

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