Swipe for more pins
Qualitative Insights — Foundational

WHO

We leverage this pin when we need to take a walk in your current customer’s shoes to learn from a firsthand perspective.

WHY

What’s most important is that we’ll uncover pain points. With this information, we can determine how your offering needs to evolve so that your business transforms those pain points into high points.

WHAT

We will create a document that captures research photos, distills our uncovered patterns and defines design directives that will become the guardrails, or ‘rules’, in which we concept all your future experiences against.

TIMING

Please allow 2 weeks to initiate our partnership and 2 weeks to complete this pin.