Swipe for more pins
Qualitative Insights —
Foundational 
Become Your User
WHO
We leverage this pin when we need to take a walk in your current customer’s shoes to learn from a firsthand perspective.
WHY
What’s most important is that we’ll uncover pain points. With this information, we can determine how your offering needs to evolve so that your business transforms those pain points into high points.
WHAT
We will create a document that captures research photos, distills our uncovered patterns and defines design directives that will become the guardrails, or ‘rules’, in which we concept all your future experiences against.
A Foundational Insight and/or Worksession pin(s) is needed to launch Design pin(s).