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Quantitative Data —
Foundational 
Identify Your User
WHO
We leverage this pin to deeply understand the quantitative demographics & psychographics of a target customer base.
WHY
By identifying your target customer’s existing household budget spend, socioeconomic traits, consumer preferences, etc., we can identify how your offering ranks against your customer’s expectations & existing behaviors.
WHAT
We will create a document that defines your target customer’s demographics, psychographics, and purchasing behaviors with analogous companies within and outside of your industry in which we concept all future experiences against.
A Foundational Insight and/or Worksession pin(s) is needed to launch Design pin(s).