Data That Matters: Women-Owned Businesses


It’s a special month for us at PinPoint – International Women’s Month celebrating both International Women’s Day on March 8th and Women’s History Month. So, for this month in ‘Data That Matters’, we decided to look at some facts associated with women-owned businesses!

We always knew there were gender gaps in business ownership and subsequent finances, but the numbers were even more astounding than we anticipated.

14 Million women-owned businesses make up 39.1% of all US businesses, a 13.6% increase from 2019 to 2023 – Wells Fargo Impact of Women-Owned Businesses, 2024
12.2 Million people are employed by women-owned businesses, 9.2% of all employees in America – Wells Fargo Impact of Women-Owned Businesses, 2024
$2.7 Trillion of annual revenue was generated by women-owned businesses in 2023 – Wells Fargo Impact of Women-Owned Businesses, 2024
Yet, $7.9 Trillion in revenue is possible for all women-owned businesses if their average revenue matched men’s – Wells Fargo Impact of Women-Owned Businesses, 2024
AND Only, 2% venture capital for new startups went to women founders in 2021, 98% went to male founders – Bloomberg, 2022

Long story short, there are still a lot of challenges women have to face as business owners in the United States. Yet, us women owners have the potential to transform the economy and our society. The more these facts are shared, and known, the more our society can progress as a whole.

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