Recession Generation

A New Normal Trend Report   |    12.08.20

Younger generations are among the hardest hit being hit in this pandemic recession. And it’s happened at a pivotal moment in their careers and life. As a result, we are seeing a shift in hiring routes and therefore consumption patterns. This risk-averse generation is re-evaluating their lifestyle and shifting towards long-term security over instant gratification.

This mini trend uncovers opportunities for small businesses and entrepreneurs to adapt as this pivotal generation shifts its mindset on purchasing and working.

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