Rise of the Archive

A New Normal Trend Report   |    08.31.20

New interest in the conservation and preservation of knowledge is emerging. The sense of uncertainty has driven an increased interest in archiving and preserving knowledge. On one hand, there is a responsibility for institutions to document the facts of today for future generations. On the other hand is the human desire to build collective memory and help society make sense of our trauma to overcome it in the future.

This mini trend explores how consumer behaviors are shifting, what the next expectations are becoming and how each of us – as companies and individuals – can evolve to become part of the solution.

We hope these new normal mini trends help small businesses and entrepreneurs come back stronger and seize opportunities during this time of rapid change.

If you need a thought partner to iterate and talk through next steps with your team, we’re here for you. 

Check out this trend report on Instagram!