Searching for Truth

A New Normal Trend Report   |    10.06.20

Even before the pandemic, we were learning how to navigate in a post-truth world. However, since March of this year, staying informed has never been more important. As we all searched for answers and updates, misinformation accelerated and a deficit of trust in news sources created an opportunity for brands to step in.

This mini trend explores how personal brands to company brands can find ways to build and maintain trust with their following – leading the way in ingredient transparency. 

Check out this trend report on Instagram.