In this month’s Pin•Points That Matter, we’re exploring women’s wealth. What we found was, well, quite the dichotomy to say the least. We were shocked by the story this data revealed, but also not surprised:
- As of 2023, women are directly or indirectly responsible for 80% of all consumer purchasing decisions – Capital One, 2023
- And over the next 20 years, women will inherit up to $128 trillion in what’s being called the Great Wealth Transfer – Ellevest Women and Wealth Survey, 2024
- Yet, 94% of women believe their economic power is being underestimated – Ellevest Women and Wealth Survey, 2024
- And only 48% of women are confident about their finances, even less so only 28% feel empowered to act – Bank of America, 2022
This data tells us that it’s crucial to listen to and prioritize women in consumer purchasing decisions. Companies that fail to do so will risk significant harm to their brand, no matter what industry they fall into. From real estate to sports & entertainment to pet supplies and RTD beverages – no matter what industry you fall into, the data is shows a need to listen to your female audience. Now’s the time to uncover what they need from a brand, a fan experience, a pet store, or an RTD package design. Who’s ready!?