We are in a state of navigating multiple crises and because of that, new emotional coping mechanisms are emerging which will require businesses to respond in new ways. The compound nature of these crises means business owners will not only need to adapt their strategies to address consumers’ changing emotional state, but also that of their employees and business partners.
As societies around the world continue to grapple with new and evolving sources of trauma, this mini trend unpacks the evolution of customer’s behaviors and how businesses should build strategies, tools and messaging that will help their customers cope within a changing world.
We hope these new normal mini trends help small businesses and entrepreneurs come back strong and seize opportunities during this time of rapid change.
If you need a thought partner to iterate and talk through next steps with your team, we’re here for you.