At PinPoint, we believe great design starts with great research.

That’s an awesome(🤩), yet intimidating (😬) place to be. Based on where you are in your process, our research pins make sure that you’re doing the right thing, and then our team of creatives takes you to the finish line and makes sure you do the thing right. We got your back from start to finish.

Think frozen food meets a complete grocery experience. Unique, right? Wild Fork thought so too, but as they planned to rapidly expand across the United States, they needed help executing a retail experience that could span from Florida to California. That’s where we met them—using our competitive analysis tools and architectural design expertise to define a retail experience unlike any you’ve experienced before— warm on the outside, cold on the inside.

We love a shift! We’re constantly following behavioral trends around the world to best guide you at this very moment. We’ll validate your gut with our data sources and then research directly with your audience—giving them the opportunity to tell us what the shift means to them.

When the world turned upside down and the pandemic hit, so did the sober-curious movement. After so many homemade vodka martinis, it really did make rolling out of bed and into the WFH desk that much harder. Our friends at Sommarøy felt the same and saw an opportunity to develop a low proof (not no-proof!) spirit. Before investing 💰in the product, PinPoint went out to find the target market using quant data and qual interviews. We identified an audience different from the founders’ initial gut, which in turn informed branding, packaging, messaging, and ultimately a company that, even today, continues to expand.

👏 We applaud you for doing your due diligence before taking the plunge. Investing can be a big risk, but our pins were designed as a low investment option to guarantee that return. We’ll use a combination of quantitative & qualitative research to not only validate your idea, but generate the hows of its success before you put all your eggs in one basket.

The Director & Board of the Algonquin Area Public Library District (AAPLD) sensed their building was no longer serving their community in the ways it could and should but didn’t know where to start. For them, providing design direction to an architect would be shooting in the dark. PinPoint was enlisted to validate the board’s assumptions by forecasting nationwide library trends and working directly with its patrons to co-create what the community needed.

You’re in good company—we have too many post-its to count. Luckily, our pins are here to help you define a roadmap for success. We’ll meet with your customers or your team (oftentimes a combo of both) and define success criteria that will ensure you stay ahead of your competition.

When the CEO and Founder of Coapt—maker of pattern recognition technology for upper arm prosthetics—came to us, there was no shortage of ideas to grow the business. The list spanned from recruitment strategies to sales tactics, but he needed a way to prioritize. PinPoint stepped in to complement his nimble team as Coapt’s in-house / out-of-house design think tank focused on iterative research and strategic roadmapping to support the team where they needed it most.

You aren’t the first, and you won’t be the last. In today’s world of too many options, it’s no wonder choice fatigue is a thing. When that happens, there’s no one better to turn to than the ones who pay your bills—your audience. We’ll use our pins to walk in their shoes and hear directly from the source what you could (and should!) do more.

When the pandemic hit, Byline Bank’s headquarters transformed from a 300+ person workplace to everyone working from home. After a year of this new work style, the exec team recognized their 40,000sf open office was likely no longer be the most effective use of space. In collaboration with a local architecture firm, PinPoint was brought in both to learn firsthand what their employees needed and define a custom workplace strategy for the bank’s future.

This can be quite the pickle. Luckily, we’re from Chicago—we eat pickles for breakfast! Our pins are designed to uncover the root of the problem by walking in the shoes of your customers and your team. We’ll discover why your customers are leaving, but more importantly, how to get them back.

During the transition from one owner to the next, the new head of Columbia Street Roastery didn’t understand why his customer base was shrinking. That’s where our pins met him. We started by analyzing the market, not just by the numbers, but also by the way people make coffee decisions. We found a gap in the industry and co-created a new opportunity with a refined audience base before launching a new (now strategic) brand.

LinkedIn and Facebook and Insta, oh my! Look, whether it’s social media, sales methods, a storefront, or any other slew of entry points to reach your customers, figuring out the optimal channels to invest in is challenging. With a focus on your past numbers and our data sources, we’ll find the best right option for you.

Is there anything better than seeing a kiddo learn to swim for the first time? Well, it turns out, helping that swim school better relate with parents so even more kiddos can take their first stroke was for our team! As Big Blue Swim School began its rapid expansion nationwide, they came to PinPoint wanting to put their best foot forward and figure out why parents were choosing Big Blue over the competition to better connect with future parents. Through a series of 1:1 parent interviews and industry analysis we identified an evolved brand positioning and playbook that enabled Big Blue’s design partners to push out content parents actually cared to engage with.

First off, we tip our hat towards your research investment! It can be a nebulous spend—and regrettable if that pile of research sits on a desk with no next steps. Luckily, that data is meaningful, no matter where it came from. Our pins are here to decipher your existing research, uncover what needs more answers and turn those insights into action.

As the face of dentistry began to shift, the American Dental Association invested in data to better understand the evolving dentist. After a series of large-scale research initiatives, the ADA needed support translating their data into a meaningful membership for women & minority dentists. We used our pins to marry their quantitative data with our qualitative research to define a series of evolved offerings, including virtual programming, IRL events & benefits.