Why?
By walking in the shoes of people who do not currently purchase from you, we can design how your company becomes the catalyst of defining the future of your industry by evolving your business model to meet and exceed the needs of future customers.
What?
We will create a document that captures research photos, identifies patterns of behaviors, and defines design directives that will become the guardrails, or ‘rules’, in which we concept all your future experiences against.
Who?
Your future customers.
Timing
Please allow 2 weeks to initiate our partnership and 4 weeks to complete this pin.
We learned from high schoolers about the frenzy of college decisions.
To further expand their reputation and showcase their distinctions, Vanderbilt leadership knew they had to look from the outside inward. We interviewed applicants who denied their acceptance, as well as their parents, to uncover why they made their decision and how it impacted their lives.
Wanna Grab a Coffee?
We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!
Pick a date