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Design Strategy —
Vision 
Initial Design Concepts
WHO
With your key decision makers, we will analyze three concepts driven by our research findings and select one for further development.
WHY
This pin is used to communicate three concepts side by side at low fidelity before selecting one to define in future pins. Following research, we will brainstorm against design directives to ensure every concept is driven by user needs.
WHAT
Ideas are turned into moodboards. Based on the project, we will compile existing imagery of physical spaces, service interactions, logos, digital tools, etc. that help communicate the concepts and accompany each moodboard with a description that best articulates the overall experience.
A Foundational Insight and/or Worksession pin(s) is needed to launch Design pin(s).