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Design Strategy — Vision

Refined User Journey

Existing User Observations
Identify Your User
Uncover Your Competition
Forecast Your Industry
Become Your User
Shadow Your Competition
Embody Your Industry
Listen to Your Team
Collaborate with Your Team
Explore with Your Team
Refined User Journey
Initial Design Concepts
Implementation Consulting
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WHO

With your key decision makers, we will expand on the selected concept to solidify the future user journey.

WHY

We develop a refined design flow to communicate the path a user will take through their future experience. Once design directives have been established, this tool will define each touchpoint needed from first engagement to last based on the needs of your users.

WHAT

Each journey consists of a variety of touchpoints, such as physical interactions, service styles, digital solutions, etc. This tool will leverage images of ‘best-in-class’ examples to communicate the intent of each touchpoint with supporting copy describing how your user will engage.

TIMING

Please allow 2 weeks to initiate our partnership and 2 weeks to complete this pin.