Refined User Journey
With your key decision makers, we will expand on the selected concept to solidify the future user journey.
We develop a refined design flow to communicate the path a user will take through their future experience. Once design directives have been established, this tool will define each touchpoint needed from first engagement to last based on the needs of your users.
Each journey consists of a variety of touchpoints, such as physical interactions, service styles, digital solutions, etc. This tool will leverage images of ‘best-in-class’ examples to communicate the intent of each touchpoint with supporting copy describing how your user will engage.