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Qualitative Insights — Foundational

WHO

This pin is used to meet with, talk to, and shadow your competitor’s customers by living a day in their life.

WHY

By interviewing your competitor’s users, we will learn patterns across their experiences so that we can determine how your offering needs to transform in order to heighten the positive and lower the negative.

WHAT

We will create a document that captures videos of our research, direct user quotes and define design directives that will become the guardrails, or ‘rules’, in which we concept all your future experiences against.

TIMING

Please allow 2 weeks to initiate our partnership and 2 weeks to complete this pin.