State of Social

A New Normal Trend Report   |    02.13.21

We are witnessing an influx of social media like never before. The average person now scrolls the equivalent height of the Empire State Building worth of content daily, which comes out to nearly 2.5 hours per day.

Long story short, it’s becoming increasingly difficult to stand out amongst the overly saturated crowd. But those who turn to joy, share news of truth and who amplify creativity will be the ones who rise to the top.

This trend report identifies new attitudes and cultural shifts impacting the social landscape and what that means for connection, community and consumption in the year ahead.

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