The pandemic shed a light on the weaknesses of global social, political and economic systems leading to a 2020 World Economic Forum survey that found 86% of respondents globally would like to see more sustainable and equitable products in the post-pandemic market.
According to a 2020 report by IBM Institute for Business Value, 6 out of 10 consumers are ready to change their purchasing behaviors to minimize their sustainable impact – from environmental to societal.
This mini trend explores actions for integrating sustainable and dynamic adaptation, resilience and long-term growth as we all try to build back better. For more trend reports, check out our Instagram.