Category: Data That Matters

This month’s ‘Pin•Points That Matter’ even caught our women-owned, women-run team a bit off guard. However, when we put ourselves back in the shoes of our own teenage selves, the sentiments game flowing back:

• 76% of teens in the US think we are taught more about the biology of frogs than the biology of the human female body in school – Thinx + PERIOD, 2020
• And 65% of teen girls believe society teaches people to be ashamed of their periods – Thinx + PERIOD, 2020
• Yet, 98% of girls get their period before they turn 15 years old – Mayo Clinic, 2023
• And 4 out of 5 teen girls either missed or knew someone who missed class time because they did not have access to period products – Unesco, 2014

The story is telling. Despite girls in the US getting their first menstrual period about 6 months earlier on average than they did in the 1950s and ’60s (NPR, 2024), girls today feel a lack of support, comfort, and education at a pivotal moment in their early years. This has led to teen girls feeling the need to miss class during their period, feeling of shame when that time of the month rolls around, and feeling like they aren’t as important as… well frogs in science class. Society – we have a ways to go in supporting our youth and empowering them to be women in this world. It’s time.

In this month’s Pin•Points That Matter, our team explored what it’s like to be a woman fan in the sports world today. Having come from a sports & entertainment background, our founders are beyond passionate about the intersection of women consumers and the future of sports. So here we are, exploring some hard facts on the subject:

• 84% of women sports fans watched a sporting event on TV in the last year (pretty great number!) – Deloitte, 2023
• And 80% of all sports apparel is purchased by women (also, incredible statistic) – Holland, 2013
• Yet, 75% of women dislike ‘pink, glitter, or differing cuts’ for women’s fan attire (you know the kind) – Esler, 2021
• And only 59% of women sports fans attended a sporting event in person last year, compared to 84% watching on TV – Deloitte, 2023

In all of our digging, what we couldn’t unpack (even close) was why the disparities. Why are so many women watching sports on TV but not necessarily going to a game in person? And why, when so many women are the ones purchasing sports attire, is the industry still “pinking and shrinking” the women’s line? If there’s anyone committed to discovering that why and finding ways for the industry to do better, it’s PinPoint. Let’s get our hands dirty.

This month, we couldn’t help but explore the representation of women across media in our Pin•Points That Matter. We’re an eclectic mix of women, yet none of us truly felt like we were authentically depicted across most brands out there – and we interact with a lot of brands! So we put on our detective hats and uncovered we weren’t the only ones.

• 89% of women claim responsibility for daily household shopping – Capital One, 2023
• And 76% of women are more likely to buy from brands that feature people who look like them – AARP, 2023
• Yet, 51% of women between 18-49 years old say they rarely or never see themselves in media at large – AARP, 2023
• And only 20% of women in all age brackets feel women over the age of 50 are positively portrayed in advertising – AARP, 2022

This data shows us that the people most responsible for daily shopping are perhaps the least represented by the brands they are shopping from. And that’s a problem! Especially when we know women are more likely to purchase from companies that share their values and speak to their needs. Hence the importance of deeply understanding who your customer is and rolling up your sleeves to find out. Fun fact: there’s no one who likes to roll those sleeves up more when it comes to learning about women than the PinPoint crew!

In this month’s Pin•Points That Matter, we’re exploring women’s wealth. What we found was, well, quite the dichotomy to say the least. We were shocked by the story this data revealed, but also not surprised:

• As of 2023, women are directly or indirectly responsible for 80% of all consumer purchasing decisions – Capital One, 2023
• And over the next 20 years, women will inherit up to $128 trillion in what’s being called the Great Wealth Transfer – Ellevest Women and Wealth Survey, 2024
• Yet, 94% of women believe their economic power is being underestimated – Ellevest Women and Wealth Survey, 2024
• And only 48% of women are confident about their finances, even less so only 28% feel empowered to act – Bank of America, 2022

This data tells us that it’s crucial to listen to and prioritize women in consumer purchasing decisions. Companies that fail to do so will risk significant harm to their brand, no matter what industry they fall into. From real estate to sports & entertainment to pet supplies and RTD beverages – no matter what industry you fall into, the data is shows a need to listen to your female audience. Now’s the time to uncover what they need from a brand, a fan experience, a pet store, or an RTD package design. Who’s ready!?

It’s a special month for us at PinPoint – International Women’s Month celebrating both International Women’s Day on March 8th and Women’s History Month. So, for this month in ‘Data That Matters’, we decided to look at some facts associated with women-owned businesses!

We always knew there were gender gaps in business ownership and subsequent finances, but the numbers were even more astounding than we anticipated.

14 Million women-owned businesses make up 39.1% of all US businesses, a 13.6% increase from 2019 to 2023 – Wells Fargo Impact of Women-Owned Businesses, 2024
12.2 Million people are employed by women-owned businesses, 9.2% of all employees in America – Wells Fargo Impact of Women-Owned Businesses, 2024
$2.7 Trillion of annual revenue was generated by women-owned businesses in 2023 – Wells Fargo Impact of Women-Owned Businesses, 2024
Yet, $7.9 Trillion in revenue is possible for all women-owned businesses if their average revenue matched men’s – Wells Fargo Impact of Women-Owned Businesses, 2024
AND Only, 2% venture capital for new startups went to women founders in 2021, 98% went to male founders – Bloomberg, 2022

Long story short, there are still a lot of challenges women have to face as business owners in the United States. Yet, us women owners have the potential to transform the economy and our society. The more these facts are shared, and known, the more our society can progress as a whole.

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This month in ‘Data That Matters’, we’re taking some time to unpack the perspectives of GenZ women as this generation grows to over 20% of the US Population.

What we found was some stark differences in the gender perspectives across GenZ.

44% of GenZ Women say availability of abortion is a very big problem in America, compared to only 29% of GenZ Men – Survey Center on American Life, 2022
64% of GenZ Women say affordability of healthcare is a very big problem in America, compared to only 54% of GenZ Men – Survey Center on American Life, 2022
65% of GenZ women say gun violence is a very big problem in America, compared to only 46% of GenZ Men – Survey Center on American Life, 2022
Yet, 66% of GenZ Women believe that what happens to women in the US will have a bearing on their own lives, compared to only 36% of Boomer Women – Survey Center on American Life, 2022
AND, 72% of GenZ Women believe there are too few women serving in “high political offices,” whereas less than half of GenZ Men said the same – Pew, 2023 

There are stark differences in these perspectives and beliefs. If women continue feeling a lack of representation from the decision makers who determine their livelihood, we’ve lost hope in our future. It’s time to listen. It’s time to show up. It’s time to give these women a seat at the table.

Looking for more data that matters? Check out our Instagram.

We’re talking financial literacy – because so few are! And these facts matter!

Only 51% of women worldwide achieved the minimum or higher target score for financial literacy – Global Financial Literacy Excellence Centre, 2021
Yet, 66% of heterosexual households report having a woman breadwinner in the US – Swiss Re Institute, 2021
AND, to add onto that, just 20% of female breadwinners say they were ‘very well prepared’ to make wise financial decisions compared to 45% of their male peers – New York Times, 2013

At PinPoint, we believe not only in the power of data, but that we need to do something with it. We’re here for the conversation, the transparent salary talks, and initiatives that put women at the center of financial discussions. Join us by signing up for our Research Voices Database.

Looking for more data that matters? Check out our Instagram.

This month, we dug into all of the data around hobbies and found that creativity not only helps people find deeper meaning in their life, it also has vast positive impacts on emotional, psychological, and physical wellbeing. Let this be your sign to pause The Crown and bake a sticky toffee pudding.

77% of Netflix users would rather give up their subscription than give up their creative hobby – Blueprint, 2019
48% who tried a new hobby during the pandemic – such as coding or photography – have earned money turning it into a side hustle – Lending Tree, 2021
Yet, 68% of Americans say they are eager to use their creativity more often – Blueprint, 2019
And 79% of parents would prefer their child “make just enough to get by in a creative job they love” than “make lots of money in a job they aren’t passionate about.” – Blueprint, 2019

Looking for more data that matters? Check out our Instagram.

This month has been Mental Health Awareness month – which means we’ve been paying special attention to data that matters in this space. If you know us, you know that we always start with the numbers so that we can learn where to dive deeper and unpack the ‘why’.

This month, we dug into data around mental health and relationships. What we found was both promising and heartbreaking. But unless we acknowledge the facts, we can’t work to make positive change.

97% of Hinge users want to date someone who actively cares for their mental health – GDI, 2021
80% of people with mental health problems say it affects their relationships including loss of libido, feeling unattractive, and self consciousness – Nemours, 2023
Yet 9 out of 10 people dealing with mental health problems say stigma and discrimination have a negative impact on their lives – Mentalhealth.org, 2021

Please speak up about these issues. Do not stigmatize how serious mental health issues are and the impacts they have on our lives. Now is the time.

Looking for more data that matters? Check out our Instagram.

For those who have been following, PinPoint has been taking the month of September to reflect on equal pay – September 18th being International Equal Pay Day.

These facts say it all.

$0.82 – the amount women earn for every dollar men make in America – US Government Accountability Office, 2022
20 years where that number hasn’t budged, despite more women graduating from college than men – Pew, 2023
Yet, only 14% of Russell 100 companies disclosed and adjusted women-to-men pay ratio in 2022 – Bloomberg, 2022

It’s time to do something about it – share your voice, empower one another, and fight for what you deserve.

Looking for more data that matters? Check them out on our Instagram.