In honor of Earth Day, we dug into consumer behaviors and sentiments related to eco-positivity so that we could project opportunities for companies and consumers to make an impact on this planet we call home.

Sustainability is a complex issue, no matter how you dice it. There is no easy solution for brands, instead it’s a continuous journey for companies to thoughtfully show up. And as consumers, we have the responsibility to choose our actions and the brands we support to be part of the change.

This mini trend shares tips and tricks for companies and consumers to make an impact on our environment – not just for Earth month, but for every day of our lives.

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The term ‘CleanTok’ and ‘cleanfluencer’ has exploded in 2022 – expanding our perspectives on what it means to be clean in a post-pandemic lifestyle.

New cleaning routines are going above and beyond stain-removing tips and instead focusing on the long term life of beloved furniture and objects.

With more people than ever saying they ‘enjoy cleaning’ (shocking, we know), this mini trend explores how we might lean into these evolved behaviors and develop meaningful, stress-relieving habits that connect mind & home.

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Just about a year ago, we talked about the ’Shecession’ and Covid’s disproportionate impact on women – especially Black, Brown and young.

Well, friends, we hate to say it but not a whole lot has changed. And if the past year has taught us anything, it’s that we can’t wait around for the big guys to make it happen.

To date, the women’s movement has celebrated female power, strength and resilience, but in a world that continues to thicken around us, a new wave of women are choosing to connect with their femininity in novel and more intimate ways.

This mini trend explores the continued implications of the pandemic on women and how small actions can make big impact.

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We are the first to raise our hands and admit we (ie. pretty much our whole PinPoint team) are plant parents. I mean, we even named our very first office plant – his name is Frank and he’s the most courageous fig leaf you’ve ever seen.

Although we started collecting plants before the pandemic, the shift in working from home and induced everyday stress propelled an already strong plant market forward. In Axiom’s 2022 Gardening Survey, 62% said they will be planting more in 2022 including 76% of Millennials.

This mini trend uncovers how plant parenting has evolved, what that means for your own planting etiquette and how brands can support the ever evolving needs of plant parents.

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Well, friends, it’s almost that time of year when we need an interesting tidbit to throw out at the ole’ holiday party. So instead of our normal trend report this month, we thought we’d compile some fun facts to be the most interesting person at New Year’s. Enjoy!

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Navigating The Holidays

A New Normal Trend Report   |    11.22.21

As we all look forward to a more ‘normal’ holiday season this year, the economic outlook looks optimistic while festive shopping looks noticeably different from our pre-pandemic days. Deloitte predicts overall retail sales in the US will increase between 7-9% this year, but what gifters are spending on will look a bit different. 

78% of Millennials are determined to make this holiday extra-special, yet 86% overspent on gifts last year compared to their plan. This year, more conscious spending will be put towards family and friend events, outdoor entertainment and sustainable choices. 

This mini trend explores how our changing behaviors will affect relationships, consumerism and sustainability this holiday season. If nothing else, we hope these serve as some sources of inspiration as your create holiday lists of your own.

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Reimagining The City

A New Normal Trend Report   |    10.27.21

At the onset of the pandemic, economists predicted an urban exodus, and while many city-dwellers moved out of city centers, Bloomberg CityLab reported that 84% of Americans who moved remained in the same metro area. 

The pandemic didn’t get rid of cities, it purely reshaped them. Those who left for the suburbs freed up space for incoming city dwellers or existing residents to upgrade. Flexible working conditions allowed cities to decentralize, resulting in smaller neighborhoods becoming community centers of culture.

This mini trend explores how human behaviors have changed, but most importantly, how cities and those inhabiting them can use those behaviors as insights to designing new ways of shaping our futures.

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The Future of Work

A New Normal Trend Report   |    09.20.21

We have never received so many requests to define the ‘Future of Work’ than we have these last few months – and rightfully so. As companies are forced to write (and then rewrite) back-to-office protocols, the pandemic has generated a lot of questions around what the future of work should look and feel like.

These questions have even spread beyond business and into government. Finland recently voted the Working Hours Act into law formally allowing employees to customize their work schedule around personal preferences with a three hour window before & after traditional working hours.

This mini trend explores the behavioral trends that have transpired in our research as well as physical and cultural opportunities worth exploring. Get ready, world, the office is about to look and feel a whole lot different.

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The pandemic shed a light on the weaknesses of global social, political and economic systems leading to a 2020 World Economic Forum survey that found 86% of respondents globally would like to see more sustainable and equitable products in the post-pandemic market.

According to a 2020 report by IBM Institute for Business Value, 6 out of 10 consumers are ready to change their purchasing behaviors to minimize their sustainable impact – from environmental to societal.

This mini trend explores actions for integrating sustainable and dynamic adaptation, resilience and long-term growth as we all try to build back better. For more trend reports, check out our Instagram.

Lessons From Gaming

A New Normal Trend Report   |    07.27.21

Video games continue to garner mass adoption across all demographics, and with that comes a new wave of game types and the creators that make them.

Today, video game developers are harnessing the power of their audience to deliver meaningful change at a mass scale – something every business can learn from. Beyond traditional methods of game mechanics, creators are encouraging a shift towards more inclusive & engaging approaches to design.

This mini trend shares the latest trends in video game development as a means for inspiring creators, innovators & business leaders beyond gaming to think outside the box.

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