Sure, sure – February is typically the month of ‘lovers’. But the data shows not only is that taboo in this day and age, but that as a society we’re actually finding alternative ways to love. One of the most prioritized – self love – and devoting the time and energy towards ourselves over others.

  • First things first, 55% of women feel positive about dating, compared to 68% of men – Forbes Health, 2023
  • Yet, 57% of singles say they aren’t currently looking for a relationship or dates – PEW Research, 2022
  • In fact, 49% of those non-daters are prioritizing their work/life balance over dating – Bumble, 2022
  • And 13% just aren’t interested in dating someone with a demanding job – Bumble, 2022

So whether you are single, in a relationship, married, divorced, friends with benefits, or navigating the many other variations of being in a relationship this February – just know you are nowhere near alone in prioritizing yourself this month. In fact, we encourage it! Truth be told, the data shows that those who prioritize themselves have enhanced self-confidence (64%), increased productivity (67%), and happiness (71%)! So love yourself this February – we dare ya.