Uncover Your Industry

Why?

We suggest this Pin when you want to identify a gap in your industry and find opportunities to differentiate from the competition. This competitive analysis at the intersection of your offering and customers’ desires will allow us to identify areas for refinement or new revenue streams to make your company stand out.

What?

We will create a competitive landscape document that defines how your ideal customers distinguish your competitors, identifies gaps within your industry, and proposes opportunities for quick wins and long-term strategies that will differentiate your company and gain more market share.

Who?

Your Competitive Landscape.

Timing

Please allow 2 weeks to initiate our partnership and 4 weeks to complete this pin.

We got to forecast the future of libraries.

The Algonquin Area Public Library District (AAPLD) sensed their branch was no longer serving their community and chose to forecast libraries worldwide to guide their programming strategy before investing in a ground-up construction for a new branch.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date

Survey Your Audience

Why?

Between our Discovery Surveys and Validation Surveys, this pin enables clients to identify not only who their ideal B2C or B2B audience should be, but the intricacies of their behaviors. They can also ensure you’re investing in the right messaging, the right branding, the right refinements to your offering – giving assurance that your money and time will drive a return of investment.

What?

We will create a quantitative survey to be sent to a subset of your existing customer base. Every PinPoint survey is designed to gain qualitative insights since we are aware the numbers only gives a sliver of information. We will synthesize findings into a digestible deck complete with specific actions you company can take to better show up for your customers.

Who?

Your customers and/or recently lost customers.

Timing

Please allow 2 weeks to initiate our partnership and 4 weeks to complete this pin.

We became experts in the coffee industry.

The owner of Columbia Street Roastery saw his customer base shrinking, but his competitors growing. We deeply analyzed the market, not just by the numbers, but by the way coffee drinkers make decisions, and found a gap in the industry to seize.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date

Identify Your Audience

Why?

We leverage this pin to deeply understand both the demographics and psychographics of your B2C customer base. By identifying how they budget, their socioeconomic traits, purchasing preferences, etc., we can pinpoint how your offering ranks against varying persona expectations and their inherent behaviors.

What?

We’ll create a document that defines your target customer’s demographics, psychographics, and purchasing behaviors, including comparable companies in and outside of your industry.

This document will serve as the basis for all future research protocols and experience concepting.

Who?

Your target customer base.

Timing

Please allow 2 weeks to initiate and 4 weeks to complete this pin.

We used data to uncover how people drink.

As veterans in the spirit industry ventured off to create a brand new low alcohol spirit company, we identified a set of potential consumers driven by their demographics & lifestyle behaviors before selecting a target audience to design the brand around.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date