We are the first to raise our hands and admit we (ie. pretty much our whole PinPoint team) are plant parents. I mean, we even named our very first office plant – his name is Frank and he’s the most courageous fig leaf you’ve ever seen.

Although we started collecting plants before the pandemic, the shift in working from home and induced everyday stress propelled an already strong plant market forward. In Axiom’s 2022 Gardening Survey, 62% said they will be planting more in 2022 including 76% of Millennials.

This mini trend uncovers how plant parenting has evolved, what that means for your own planting etiquette and how brands can support the ever evolving needs of plant parents.

Check out this post on Instagram.

Well, friends, it’s almost that time of year when we need an interesting tidbit to throw out at the ole’ holiday party. So instead of our normal trend report this month, we thought we’d compile some fun facts to be the most interesting person at New Year’s. Enjoy!

Check out this post on Instagram!

Navigating The Holidays

A New Normal Trend Report   |    11.22.21

As we all look forward to a more ‘normal’ holiday season this year, the economic outlook looks optimistic while festive shopping looks noticeably different from our pre-pandemic days. Deloitte predicts overall retail sales in the US will increase between 7-9% this year, but what gifters are spending on will look a bit different. 

78% of Millennials are determined to make this holiday extra-special, yet 86% overspent on gifts last year compared to their plan. This year, more conscious spending will be put towards family and friend events, outdoor entertainment and sustainable choices. 

This mini trend explores how our changing behaviors will affect relationships, consumerism and sustainability this holiday season. If nothing else, we hope these serve as some sources of inspiration as your create holiday lists of your own.

Check out this post on Instagram.

Reimagining The City

A New Normal Trend Report   |    10.27.21

At the onset of the pandemic, economists predicted an urban exodus, and while many city-dwellers moved out of city centers, Bloomberg CityLab reported that 84% of Americans who moved remained in the same metro area. 

The pandemic didn’t get rid of cities, it purely reshaped them. Those who left for the suburbs freed up space for incoming city dwellers or existing residents to upgrade. Flexible working conditions allowed cities to decentralize, resulting in smaller neighborhoods becoming community centers of culture.

This mini trend explores how human behaviors have changed, but most importantly, how cities and those inhabiting them can use those behaviors as insights to designing new ways of shaping our futures.

For this post and more, check them out on our Instagram.

The Future of Work

A New Normal Trend Report   |    09.20.21

We have never received so many requests to define the ‘Future of Work’ than we have these last few months – and rightfully so. As companies are forced to write (and then rewrite) back-to-office protocols, the pandemic has generated a lot of questions around what the future of work should look and feel like.

These questions have even spread beyond business and into government. Finland recently voted the Working Hours Act into law formally allowing employees to customize their work schedule around personal preferences with a three hour window before & after traditional working hours.

This mini trend explores the behavioral trends that have transpired in our research as well as physical and cultural opportunities worth exploring. Get ready, world, the office is about to look and feel a whole lot different.

Check out this and more mini trends on our Instagram!

The pandemic shed a light on the weaknesses of global social, political and economic systems leading to a 2020 World Economic Forum survey that found 86% of respondents globally would like to see more sustainable and equitable products in the post-pandemic market.

According to a 2020 report by IBM Institute for Business Value, 6 out of 10 consumers are ready to change their purchasing behaviors to minimize their sustainable impact – from environmental to societal.

This mini trend explores actions for integrating sustainable and dynamic adaptation, resilience and long-term growth as we all try to build back better. For more trend reports, check out our Instagram.

Lessons From Gaming

A New Normal Trend Report   |    07.27.21

Video games continue to garner mass adoption across all demographics, and with that comes a new wave of game types and the creators that make them.

Today, video game developers are harnessing the power of their audience to deliver meaningful change at a mass scale – something every business can learn from. Beyond traditional methods of game mechanics, creators are encouraging a shift towards more inclusive & engaging approaches to design.

This mini trend shares the latest trends in video game development as a means for inspiring creators, innovators & business leaders beyond gaming to think outside the box.

For more mini trends, check out this and other trend reports on our Instagram!

Combatting Boredom

A New Normal Trend Report   |    06.29.21

This past year brought our global society enough negative inputs to last us a lifetime – from once-in-a-century pandemic, political & civil unrest to an economic recession. The result? 77% of adults feeling bored along with a collective loss of meaning.

To say boredom is a transformative emotion would be an understatement.

Boredom and languishing (check out our last article) is increasingly influencing how people behave, consume and feel. This mini trend unpacks the emerging mindsets driven by boredom and tips for individuals and businesses to lead the way to optimism and hope.

For more mini trends, check out this and other trend reports on our Instagram!

Slanguage 101

A New Normal Trend Report   |    05.23.21

As Instagram, TikTok, Twitter and Twitch become our go-to means for communicating, the use of shorthand and emojis have taken over our vernacular – and become the cornerstone of online youth vernacular.

These phrases, slogans and hashtags are driven by ever-changing subcultures, social networks, and limited character count – which when combined – evolve at lightning speed. 

This mini trend is your guide to today’s most recent viral slanguage, whether you hope to tap into the latest hashtags yourself or decode your niece’s handle, we’ve got your back!

For more mini trends, check out this and other trend reports on our Instagram!

Taking Ownership of DE&I

A New Normal Trend Report   |    04.16.21

2020 brought many a renewed realization – and education – of inequality throughout our many systems and because of that, the coming years need to be about making this newfound knowledge actionable.

As our expectations evolve, so must our actions. Companies and brands are responding to new demands by designing avenues that emphasize equality – be it programs, products and everything in between.

This mini trend explores tips & ideas to transform your DE&I thoughts into actions. To help you on your diversity journey and keep you accountable, please consider championing the following groups:

For more, check out this and other trend reports on our Instagram!