Shocking (and not shocking), over half of today’s consumers actively support brands and purchase from companies whose purpose-driven missions align with their own values.

As companies are now being audited by public discourse, organizations like The Black In Fashion Council and The Valuable 500 were developed to help companies achieve diversity goals with the goal of fostering a more inclusive culture.

This mini trend shares the expectations customers have of inclusive brands and ways companies can show up for those behaviors. Are you making changes in your organization to stand by your inclusive mission? So are we – let’s grab a coffee and chat about it! 

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In the last few weeks, we’ve heard from a good handful of people in our circle that they are venturing off to live a nomadic lifestyle where they can work from anywhere.

It turns out, this trend isn’t isolated in our own community. As of today, over 35 million people globally consider themselves digital nomads – freely traveling and working from wherever they please. And because of this, an entirely new type of adventure dubbed ‘bleisure travel’ – blending business and leisure – has formed.

This mini trend explores how new travel communities are showing up for this workforce in meaningful ways – and ultimately how employers can support this way of living. Are you interested in discovering how your company can show up for this evolving workforce!? So are we! Let’s grab a coffee and chat about it! 

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This report explores how the Gen Z workforce is shaping new attitudes & behaviors in the workplace. These workers are quitting and changing jobs 40% more than last year – why!? Well, that would take some qualitative research, but this report at least shares some tactics orgs can take to invest in the recruiting & retaining of this workforce.

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In honor of Earth Day, we dug into consumer behaviors and sentiments related to eco-positivity so that we could project opportunities for companies and consumers to make an impact on this planet we call home.

Sustainability is a complex issue, no matter how you dice it. There is no easy solution for brands, instead it’s a continuous journey for companies to thoughtfully show up. And as consumers, we have the responsibility to choose our actions and the brands we support to be part of the change.

This mini trend shares tips and tricks for companies and consumers to make an impact on our environment – not just for Earth month, but for every day of our lives.

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The term ‘CleanTok’ and ‘cleanfluencer’ has exploded in 2022 – expanding our perspectives on what it means to be clean in a post-pandemic lifestyle.

New cleaning routines are going above and beyond stain-removing tips and instead focusing on the long term life of beloved furniture and objects.

With more people than ever saying they ‘enjoy cleaning’ (shocking, we know), this mini trend explores how we might lean into these evolved behaviors and develop meaningful, stress-relieving habits that connect mind & home.

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Just about a year ago, we talked about the ’Shecession’ and Covid’s disproportionate impact on women – especially Black, Brown and young.

Well, friends, we hate to say it but not a whole lot has changed. And if the past year has taught us anything, it’s that we can’t wait around for the big guys to make it happen.

To date, the women’s movement has celebrated female power, strength and resilience, but in a world that continues to thicken around us, a new wave of women are choosing to connect with their femininity in novel and more intimate ways.

This mini trend explores the continued implications of the pandemic on women and how small actions can make big impact.

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We are the first to raise our hands and admit we (ie. pretty much our whole PinPoint team) are plant parents. I mean, we even named our very first office plant – his name is Frank and he’s the most courageous fig leaf you’ve ever seen.

Although we started collecting plants before the pandemic, the shift in working from home and induced everyday stress propelled an already strong plant market forward. In Axiom’s 2022 Gardening Survey, 62% said they will be planting more in 2022 including 76% of Millennials.

This mini trend uncovers how plant parenting has evolved, what that means for your own planting etiquette and how brands can support the ever evolving needs of plant parents.

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Well, friends, it’s almost that time of year when we need an interesting tidbit to throw out at the ole’ holiday party. So instead of our normal trend report this month, we thought we’d compile some fun facts to be the most interesting person at New Year’s. Enjoy!

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Navigating The Holidays

A New Normal Trend Report   |    11.22.21

As we all look forward to a more ‘normal’ holiday season this year, the economic outlook looks optimistic while festive shopping looks noticeably different from our pre-pandemic days. Deloitte predicts overall retail sales in the US will increase between 7-9% this year, but what gifters are spending on will look a bit different. 

78% of Millennials are determined to make this holiday extra-special, yet 86% overspent on gifts last year compared to their plan. This year, more conscious spending will be put towards family and friend events, outdoor entertainment and sustainable choices. 

This mini trend explores how our changing behaviors will affect relationships, consumerism and sustainability this holiday season. If nothing else, we hope these serve as some sources of inspiration as your create holiday lists of your own.

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Reimagining The City

A New Normal Trend Report   |    10.27.21

At the onset of the pandemic, economists predicted an urban exodus, and while many city-dwellers moved out of city centers, Bloomberg CityLab reported that 84% of Americans who moved remained in the same metro area. 

The pandemic didn’t get rid of cities, it purely reshaped them. Those who left for the suburbs freed up space for incoming city dwellers or existing residents to upgrade. Flexible working conditions allowed cities to decentralize, resulting in smaller neighborhoods becoming community centers of culture.

This mini trend explores how human behaviors have changed, but most importantly, how cities and those inhabiting them can use those behaviors as insights to designing new ways of shaping our futures.

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