Pin Category: Design Strategy

Implementation Consulting

Why?

With 40 dedicated consulting hours, this pin allows PinPoint to play the voice of your customer and ensure research findings extend into the execution of your future offerings, products, services, and other miscellaneous touchpoints.

What?

We will designate 40 flexible hours towards collaborations, meetings, sprints, or otherwise to use at your stakeholder’s discretion.

Who?

Your key stakeholders and/or additional vendors.

Timing

40 flexible hours to be used at your discretion over the course of 1 year.

We brought the future movie experience to life.

Following our research efforts, PinPoint became The Davis Theater’s in-house-out-of-house design thinking team. This ensured quantitative and qualitative findings were translated into every aspect of the design process, from the interiors and website to each intricate brand touchpoint, making a dream reality.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

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PinPoint Playbook

Why?

This pin is used when you need to take your strategic positioning one step further into an actionable output. Our PinPoint Playbooks are customized for your needs, but might look like a series of messaging tactics and language to direct your marketing partners, a sales journey for your new biz team to follow, a spatial experience to guide your architect, or a UX journey to advise your developer. 

What?

Based on the playbook, we will deliver an actionable document that your team or partners can start executing on tomorrow. Every tactic is founded in research findings to ensure design outputs are not only meeting, but exceeding customer expectations – no matter the team member or partner used to execute.

Who?

Your leadership, your design team, your marketing team.

Timing

Please allow 2 weeks to initiate our partnership and 4 weeks to complete this pin.

We designed a Spatial Playbook for the future store of frozen foods.

A subsidiary of JBS Foods, Wild Fork is redefining the future of frozen food shopping, and quickly opening storefronts across the nation. PinPoint was brought on to direct a building experience that would not only serve as an icon for this innovative brand, but also ensure an efficient and strategic expansion into new markets using Wild Fork’s existing architectural team.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date

Strategic Positioning

Why?

What our research does best is identify how your company can best position itself given what your customers desire, what your leaders believe in, and what your organization execute on. We will look through all three lenses to define your strategic positioning – be it your brand strategy, your product strategy, your spatial strategy, or digital strategy.

What?

An internal facing document that details your company’s differentiators including elements such as a clearly defined target market, key messages, positioning statement, brand personality, etc. The goal of this tool is to align your organization so that everyone (from leadership down) is communicating and executing on your company’s value proposition with direction.

Who?

Your customers, your leaders, your organization.

Timing

Please allow 2 weeks to initiate our partnership and 4 weeks to complete this pin.

We developed a membership strategy driven by underrepresented dentists.

As the face of dentistry shifts from men continuing the longevity of their family business to women & minority dentists starting their careers from scratch, the ADA asked us to concept new ways for their organization to add value to a dentist’s life. We developed intricate journeys, driven by our research findings, that included programs, offerings, and events that meet the needs of this new demographic’s lifestyle.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date