Uncover Your Industry

Why?

We suggest this pin when you want to identify a gap in your industry and find opportunities to differentiate from the competition. This competitive analysis at the intersection of your offering and your customers’ desires will allow us to identify areas for refinement or new revenue streams to make your company stand out amongst the rest.

What?

We will create a competitive landscape document that defines how your ideal customers distinguish your competitors, identifies gaps within your industry, and proposes opportunities for quick wins and long-term strategies that will differentiate your company and gain more market share.

Who?

Your Competitive Landscape.

Timing

Please allow 2 weeks to initiate our partnership and 4 weeks to complete this pin.

We got to forecast the future of libraries.

The Algonquin Area Public Library District (AAPLD) sensed their branch was no longer serving their community and chose to forecast libraries worldwide to guide their programming strategy before investing in a ground-up construction for a new branch.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date

Survey Your Audience

Why?

This pin is utilized when companies are looking to understand the numbers behind existing customer behaviors such their perceptions on quality, why they didn’t move forward after a trial, or why they haven’t come back recently. These surveys enable us to find gaps worth a deeper dive.

What?

We will create a quantitative survey to be sent to a subset of your existing customer base. Every PinPoint survey is designed to gain qualitative insights since we are aware the numbers only gives a sliver of information. We will synthesize findings into a digestible deck complete with specific actions you company can take to better show up for your customers.

Who?

Your customers and/or recently lost customers.

Timing

Please allow 2 weeks to initiate our partnership and 4 weeks to complete this pin.

We became experts in the coffee industry.

The owner of Columbia Street Roastery saw his customer base shrinking, but his competitors growing. We deeply analyzed the market, not just by the numbers, but by the way coffee drinkers make decisions, and found a gap in the industry to seize.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date

Identify Your Audience

Why?

We leverage this pin to deeply understand both the quantitative demographics and psychographics of your target customer base.

By identifying existing household budget spend, socioeconomic traits, consumer preferences, etc., we can pinpoint how your offering ranks against your customer’s expectations and their inherent behaviors.

What?

We’ll create a document that defines your target customer’s demographics, psychographics, and purchasing behaviors, including comparable companies in and outside of your industry.

This document will serve as the basis for all future research protocols and experience concepting.

Who?

Your target customer base.

Timing

Please allow 2 weeks to initiate and 4 weeks to complete this pin.

We used data to uncover how people drink.

As veterans in the spirit industry ventured off to create a brand new low alcohol spirit company, we identified a set of potential consumers driven by their demographics & lifestyle behaviors before selecting a target audience to design the brand around.

Wanna Grab a Coffee?

We would love to hear more about you and your “A-ha!” or “Oh-No!” moment. Don’t have one of those? Let’s use it as an excuse to get caffeinated!

Pick a date